Overview

Internship Consumer Marketing R&G Coffee

Function: 6 - 12 months | 40 hours a week

Type: Internship

Location: Amsterdam

Salary: €300

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Description

CONSUMER MARKETING INTERNSHIP AT BG COFFEE

The internship openings are in the Roast & Ground Coffee category for 6 months (minimum) to 12 months (desired). You get to be involved in the whole chain of a product lifetime from product creation to activation on the market, and of course actively contribute to creative ideas that suit our consumers needs.

MAIN RESPONSIBILITIES:
- Support in Product Development projects, including analysis on consumer and market data
- Creation of materials (packaging, distribution) to optimize go to market
- Freedom to initiate new ideas/ projects based on creative ideas suitable for our consumer needs
- Market Introduction Planning, preparing trade presentations, preparing activation materials, ensuring all information is available timely to countries to prepare their launches
- Online Content Management: analyzing how and where to improve, creation of online content, ensuring availability to users, best practice gathering of online activation in Sales Organizations
- Competitor analysis to support key innovation projects

YOUR CHALLENGE

As Consumer Marketing Intern in the business Roast & Ground Coffee, you are offered an attractive balance of strategic thinking and hands-on activity in an international business environment while taking initial ideas through to product development and market introduction. Do you have what it takes to make your business segment successful? 

YOUR RESPONSIBILITIES

- Support in Product Development projects, including analysis on consumer and market data
- Creation of materials (packaging, distribution) to optimize go to market
- Freedom to initiate new ideas/ projects based on creative ideas suitable for our consumer needs
- Market Introduction Planning, preparing trade presentations, preparing activation materials, ensuring all information is available timely to countries to prepare their launches
- Online Content Management: analyzing how and where to improve, creation of online content, ensuring availability to users, best practice gathering of online activation in Sales Organizations
- Competitor analysis to support key innovation projects

YOUR TEAM

You will be part of the Philips Roast & Ground team, a dedicated group of Consumer Marketing Managers, within the Business Group Coffee, You will be working in a network of various stakeholders based in both the Netherlands (e.g., consumer marketing team, central communication team, market intelligence specialists) and overseas (e.g., marketing specialists, key account managers). 

OUR OFFER

We welcome you to a challenging, innovative environment with great opportunities for you to explore your strengths and enable a great foundation for your future career. 

We are looking for 5 interns with a startdate between October and the beginning of 2017. A thesis can be discussed. 

WE ARE LOOKING FOR

- Master or bachelor degree in Business Administration, Marketing or related fields or MBA.
- Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically. 
- Ability to collaborate with local marketing and sales teams, and create network within the organization.
- Fluency in English is required, additional languages (French, German, Chinese, Polish, Russian) are nice to have.

Please notice that you will receive an allowance depending on the nature of the internship (at least € 300 per month) and that you are registered as a student during the whole period of the internship.

Procedure

Randstad does the first screening of incoming resumes. Eventually you will receive a Philips contract.